A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
In the Native American culture, the butterfly is a symbol of hope from an ancestor. It is common practice to tattoo themselves or engrave butterflies on baby cradles to help the infant sleep. Some even perform “apani dances” in their tribal dance routines. The legend goes that God took all his favorite colors and put them in a bag. He gave the bag to the children to open, and out flew all these gorgeous colored butterflies! The children were delighted. The butterflies had a voice and sang beautifully, but the birds got jealous and reminded God that he had promised them the birdsong. So, God kept his promise and removed their voice. I chose to name this program Apani to represent the beautiful symbol of hope, balance, symmetry and reminder that there is always a way to show our true colors and transform ourselves back to vibrant health.